Gritz Tavern is a fast-casual brunch & bar concept located in Denton, Texas, opening soon! I was commissioned at the end of 2024 to develop a comprehensive visual identity for the new establishment.
The challenge was to create a brand from scratch that was professional, yet fun, that would appeal to the local community and communicate a slightly elevated experience. After conducting the initial and and secondary discovery calls, research, and multiple rounds of design, I was able to deliver a visual identity including a new logomark and logotype, color palette, font selections, graphic elements, brand guidelines, business cards, menu templates, and t-shirt designs.
I'm currently developing Gritz Tavern’s new website before their grand opening this Spring.
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